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What Will They Say? by Denise Soler Cox

from $11.60
Hardcover:

You already know the rules. Bájale dos rayitas. De eso no se habla. Los trapos sucios se lavan en casa. You’ve lived by them your whole life. And they have cost you more than you know.

Denise Soler Cox was on a conference call when she felt the blood. She speed-walked to the bathroom, miscarrying her baby into a DIY pad she’d rigged together because God forbid she admit that she needed to go home. On her knees scrubbing blood from the grout with wet paper towels, she wanted to scream. But even then, she was worried that someone might hear.

This is what it looks like when the rules run your life, at work, in your body, your marriage, and at your mother’s kitchen table. In the silence you kept the night something unfathomable happened and no one asked if you were ok.

For nearly a decade, brilliant women line up after her keynotes to confess secrets they’d never told anyone. Women who stayed silent to keep the peace, who felt guilty for wanting more, who believed that choosing themselves meant abandoning their families.

Through raw storytelling, a sharp, unapologetic sense of humor, and wisdom she earned the hard way, Denise exposes the ten cultural taboos keeping Latina leaders silent and shows us, finally, how to stop living by rules we never chose. How to find your public voice, how to shed a survivor mentality, how to choose your own healing without apology.

A leadership book that proves you can honor your cultura and take up every inch of space you deserve.

You already know the rules. Bájale dos rayitas. De eso no se habla. Los trapos sucios se lavan en casa. You’ve lived by them your whole life. And they have cost you more than you know.

Denise Soler Cox was on a conference call when she felt the blood. She speed-walked to the bathroom, miscarrying her baby into a DIY pad she’d rigged together because God forbid she admit that she needed to go home. On her knees scrubbing blood from the grout with wet paper towels, she wanted to scream. But even then, she was worried that someone might hear.

This is what it looks like when the rules run your life, at work, in your body, your marriage, and at your mother’s kitchen table. In the silence you kept the night something unfathomable happened and no one asked if you were ok.

For nearly a decade, brilliant women line up after her keynotes to confess secrets they’d never told anyone. Women who stayed silent to keep the peace, who felt guilty for wanting more, who believed that choosing themselves meant abandoning their families.

Through raw storytelling, a sharp, unapologetic sense of humor, and wisdom she earned the hard way, Denise exposes the ten cultural taboos keeping Latina leaders silent and shows us, finally, how to stop living by rules we never chose. How to find your public voice, how to shed a survivor mentality, how to choose your own healing without apology.

A leadership book that proves you can honor your cultura and take up every inch of space you deserve.

  • Publisher: Atria / Primero Sueño Press

    Title: What Will They Say?: Confront Cultural Taboos and Discover Your Inner Power

    Author: Denise Soler Cox

    On Sale Date: August 18, 2026

    ISBN 13: 978-1668082966

    ISBN 10: 1668082969

    Format: Hardcover

    Retail Price: $29.00

    BISAC: Self-Help / Personal Growth; Biography & Autobiography / Personal Memoirs

    Page Count: 288

    Dimensions: 6 x 1 x 9 in

    Weight: 1.06 lb

  • Denise Soler Cox is a filmmaker, keynote speaker, and podcast host who wrote, produced, and starred in the documentary being eñye, exploring the first-generation Latino experience. She hosts the podcast The Self-ish Latina, has spoken on more than 400 stages, and has appeared on NBC Nightly News and in Forbes, CNN, and PBS. What Will They Say? is her first book.

  • Critics and fellow bestselling authors are calling it candid, liberating, and necessary:

    • “This isn’t just a book, it’s a breakthrough!” — Anna Dapelo-Garcia, Founder & President, Lean In Latinas

    • “Denise’s book liberates that ingrained voice and turns it inward, back toward our own knowing, where it belonged all along.” — Ana Flores, Author + Founder of #WeAllGrow Latina

    • “Part cultural excavation, part love letter to the women who raised us, and entirely necessary.” — Minda Harts, author of The Memo

    • “She doesn’t just name it. She shows what it takes to move through it.” — Deepa Purushothaman, author of The First, The Few, The Only

This book is for you if

  • You’ve stayed silent about something painful to avoid what people might say.

  • You are a Latina navigating the pull between honoring your culture and finding your own voice.

  • You are ready to break generational patterns of silence in your own family.

  • You want a leadership book grounded in lived experience, not theory.

  • You believe your story deserves to be told without apology.

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